Amsterdam, November 4. In the queue of people waiting in front of the doors of AFAS. Where Zemfira will soon be performing. Left, right, front and back: Russian everywhere. My company almost feels at home.

Anyone who wants to present Russian music cannot ignore Zemfira. Popular and mainstream – millions of records sold – but also distinctly idiosyncratic. The music is usually accessible (we categorize it under Pop), but the attitude is rock.